What are the SEO Best Practices for D2C Brands in 2024

In today's digital world, a few Direct-to-Consumer (D2C) brands are thriving online, and rest are struggling to create an impact, and make their presence felt.
To succeed, it's crucial to have a strong digital presence. Search Engine Optimization (SEO) is essential for ensuring your D2C brand is visible and ranks well in search results.
Here are a few important SEO suggestions that we at www.digipaaji.com have gained from implementing SEO strategies for our global D2C clients with successful results. These SEO tactics will benefit your brand to excel in the competitive digital and social media environment.
We broadly prioritized the SEO implementation strategies in the following three areas:

On-page SEO is the practice of optimizing your responsive website content for search engines and prospective customers searching online for your products or services. Basic on-page SEO practices include optimizing title tags, content, internal links, and URLs.

Off-page SEO involves optimizing external factors such as backlinks and social signals to improve your website's search engine rankings and SERPs (Search Engine Results Pages) visibility. It focuses on building a reputable online presence beyond the website itself.

This involves optimizing your brand’s website infrastructure, coding, and server configurations to enhance search engine crawling, indexing, and overall site performance, improving its visibility and ranking in search results.
After finalizing the strategy it is crucial to have a robust and foolproof implementation plan in place and it’s goes without saying that execution must be done by an experienced SEO personnel or SEO agency.
We have enumerated below the summary of key points one needs to implement for better RoI on SEO spends and improved SERP results.

With mobile devices dominating internet and social media usage, many web browsers like Mozilla, Safari and Google have shifted to approach of mobile-first indexing.
This includes ensuring your website is optimised for mobile devices, providing users with a seamless experience agnostic to various screen sizes.

Optimizing user experience on your website is cardinal rule for success. A well-designed, easy-to-navigate site not only keeps visitors engaged but also absolutely impacts your search rankings. You must focus on improving some of the critical website success KPIs like fast loading times, intuitive navigation, seamless transition between pages/ tabs and mobile responsiveness.

As it is said that “Content is King” it remains king for SEO as well. Generation a very high-quality, relevant, and engaging content that addresses the needs and evinces interests of your target audience is the key factor here.
One needs to update on an ongoing basis the content on the blog section on website, product pages, and other content to stay relevant in search results.

Link building is a crucial aspect of Search Engine Optimization (SEO) that involves acquiring hyperlinks from other websites to drive traffic to your brands website.
These links, also known as backlinks, play a significant role in determining a website's authority and relevance in the eyes of search engines.
Enumerated below are some of the link building strategies you can adopt:

1. One can profusely engage in writing blogs
2. Creating content videos
3. Response to relevant questions on Q&A sites like Quora etc
4. Social media promotions with back links to your website
5. Participate in online forums and events
6. Internal linking
7. Involve in guest blogging

Know more about link building strategies, you can speak to our SEO specialist here

For D2C brands with “Physical Presence” (Having both physical and digital presence) physical locations or targeting specific regions, local SEO proves very handy.
You need to optimise your My Business profile, use location-specific keywords, and encourage customer reviews to improve local search rankings.

You need to work on below aspects of technical SEO on your website and mobile web pages for getting best results over a period.

1. Website Speed and Optimize page load times
2. Crawlability and Indexing
3. SSL Encryption
4. Using canonicalization tags
5. Robots.txt File
6. Optimize URL Structure
7. Image Optimization
8. Monitoring and Analysis

By implementing these technical SEO strategies, you can enhance your website's performance, user experience, and search engine visibility. Regular monitoring and updates are essential to adapt to changes in search engine algorithms and maintain optimal performance. Know more about technical SEO implementation strategies, you can speak to our SEO specialist here.

Social signals contribute to SEO rankings. Integrate your social media profiles with your website, encourage social sharing, and maintain an active presence on platforms relevant to your audience.
It is extremely critical to constantly to build your social media followers; this can be achieved by devising a good booting campaign on your social media platforms.
Post this you must constantly engage with your audience be updating regular posts, informative content, short educational videos, and contests, and have a content calendar with activities planned on monthly and annual basis.
Social media boosting and engagement is part of Social Media Management, we at https://digipaaji.com are engaged with several global brands in managing and growing their social media channels.

Customer reviews play a significant role in SEO and encourage satisfied customers to leave reviews on your website, third-party review platforms, and social media. Responding to reviews, both positive and negative, also demonstrates engagement and can positively impact your online reputation.

In 2024, the SEO landscape for D2C brands continues to evolve. By incorporating these Best practices into your digital strategy, you can position your brand for success, drive organic traffic, and stay ahead of the competition in the dynamic online marketplace. Remember E-A-T (Expertise, Authoritativeness, Trustworthiness):
Google values content that demonstrates expertise, authoritativeness, and trustworthiness. You can showcase your brand's authority by including author bios, credentials, and customer testimonials.

Written by Hitesh Mapara and Kamlesh Dixit — They are founders of the award-winning global integrated digital marketing agency DigiPaaji, www.digipaaji.com, an integrated 360 digital performance marketing agency, headquartered in Mumbai & having physical offices in the USA, UK, Canada, and Dubai. They are serving global clients in different sectors in solving their digital marketing challenges.
www.digipaaji.com has helped several India and global brands by extensively leveraging digital platform solutions in NRI targeting, generating qualified leads; PPC campaigns; SEO; Indian diaspora targeting campaign; Creating pre-launch awareness; Immersive creative media; Project videos and explainer videos, and Online Reputation Management